Welcome back, Bruins fans!
The Boston Bruins announced on Wednesday that they will be increasing their season ticket prices at the Garden for the upcoming 2014-15 season. And the hike will not be subtle.
According to Amalie Benjamin of The Boston Globe, starting next year under the new pricing structure, loge seats will range from $85 - $145 and balcony seats $45 - $98.
In comparison to just this year alone, those same tickets cost $70 - $132 and $32 - $91, respectively.
Benjamin also points out that ticket prices from the 2010-11 Cup winning season ranged from $59 - $101 for the loge and $18 - $65 for the balcony.
Season ticket holders will fill the impact immediately, as it's their tickets that are facing the charge heading into next year. But the secondary market, the Ace Tickets and Stubhubs of the world, will also feel the impact on the price hike.
Scoring a $60 (or less) ticket for a Bruins is now seemingly a thing of the past.
Boston ranked third in average ticket prices among U.S. based franchises in a 2013 survey of the battlefield by Forbes. The seven Canadian teams are all in the Top 10, which is not a surprise.
The increase in ticket sales is a fact of life in sports. The millionaires (and often billionaires) that own sports franchises are businessmen. Its a business, first and foremost. So capitalizing on the growth and popularity of your product is Management 101.
The Bruins slingshot out of the NHL basement from 2006 to the present day has been the number one reason as to why they now only sit behind Chicago and the New York Rangers in average ticket prices. As the team played better, revitalized its fanbase and found success, the prices went up.
And as the prices went up, they continued their solid play. The two go hand-in-hand.
The problem I have is when the owners in the NHL band together and lockout their players from the game as they cry foul over the damning business plan they operate under. It inhibits their ability to run their franchise; the players are making out like bandits; the day-to-day operations, if continued under the current format, will spell doom for all 30 teams in the league and send them into the abyss.
It's all garbage.
After missing half the year last year due to the lockout, look for more franchises to jack up their prices before the '14-15 season kicks off in October to make up for the lost revenue.
Never forget, owners are ruthless. They will squeeze their fans of every last penny they have if it means it'll factor into more revenue for their team. They care, first and foremost, about making the next dollar.
And increasing ticket prices is the tried-and-true way to go about it.
Welcome back, Bruins fans!